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Strategies and Tasks

  • vision

    Cultural Enrichment
    with
    global citizens
  • Expanding
    International
    Cooperation in
    Arts
    and Culture
  • Strengthening
    Entry of
    Culture Content
    Projects in the
    International
    Market
  • Strengthening
    Cooperation
    of International
    Sports
  • Strengthening
    Cooperation
    for International
    Tourism
  • Creating
    a System to
    support
    International
    Cultural
    Exchange and
    Expanding
    ODAs
  • Expanding International Cooperation in Arts and Culture

    Strengthening Support Systems for International Cultural ExchangeDevelop Korea’s national brand image reflecting the cultural values; strengthen and promote collaboration in Northeast Asia by executing the new action plan, particularly among Japan and China in the field of arts and culture; establish a professional database for international cultural exchange and develop and manage an online platform for this service; establish a collaborative system for cultural exchange among relevant institutions and organizations(Arts Council Korea, Korea Arts Management Service)

    Supporting Market Entry for Arts and Culture in each Field (Performance) Expand overseas market entry and expand the Performing Arts Market in Seoul(PAMS) to become the representative market for Asia; (Visual Arts) Increase international awareness of Korea’s visual arts, promote global participation and train future coordinators ;(Literature) Expand project base resident programs for authors abroad

    Promoting Exchange of International Arts and Culture OrganizationsSupport mutual networking and exchange with arts and culture organizations overseas; promote pilot projects in different regions including Southern Europe, Arab, Australia, Asia; support domestic arts and culture performance groups, such as Center Stage Korea, that can compete in the overseas market

    Strengthening Overseas Exchange and Cooperation linked with other EventsUtilize important diplomatic events or commemorative dates including the Summit, commemoration of diplomatic ties, celebration of the 70th anniversary of Independence or 50th anniversary of normalization of the diplomatic relations between Korean and Japan, and opening of the Asia Culture Center to promote culture and arts exchange

  • Strengthening Entry of Culture Content Projects in the International Market

    Improving Exports of ProjectsCreate friendly environment for content export by strengthening exchange and cooperation between the relevant governments; strengthen One-Stop services through cooperation among relevant organizations

    Strengthening Local Marketing by Region(China) Strengthen government cooperation and establish a joint development fund for mutual development of cultural projects; (Southeast Asia) Develop plans for content market entry in SE Asia by obtaining local information and implementing business trade strategies; (EU, UK) Diversify fields of entry including music, fashion, design, handicrafts, games, film, and performance arts; (Central/South America, Middle East, Africa) Pioneer new export channels in new markets and increase awareness of Korean content, and support localization

    Providing Customized Support for International Market Entry by Area(Music) Support participation in music markets of regions and support collaboration and performance exchange between musicians; (Fashion) Expand strategic international market entry by fostering designer brands; (Animation/Characters) Support execution of Joint Showcase in domestic emerging markets and promote participation in overseas markets; (Film) China-focused entry and overseas main film-market joint promotion and sales support; (Comics) Support for webtoon entry in the overseas market and participation of international cartoon market overseas; (Games) Global publishing and localization support of small giants along with overseas direct services; (Broadcasting) Push for entry into Chinese market and increase familiarity of Korean content in Central/South America and CIS emerging markets; (Publishing) Hold literature events in major cities abroad to expand into overseas markets and increase awareness of Korean literature and writers

    Strengthening Copyright Protection of Hallyu Content AbroadEstablish understanding and awareness of intellectual property protection of Hallyu content in key regions; collaborate with local cultural centers and intellectual property protection centers to protect Hallyu content and track any infringement upon such rights; strengthen cooperation with WIPO and other international organizations and NGOs

  • Strengthening Cooperation for International Tourism

    Strengthening International Tourism OrganizationsStrengthen capacities for such organizations by participating in international conferences; sending human resources for training to international organizations; expand projects collaborating with UNTWO and other organizations; and increase awareness of Korea’s initiative

    Increasing Foreign Tourists through Market-Customized Strategies(China) Leverage ‘15-‘16 as the year of tourism between Korea and China, strengthen domestic market PR; (Japan) Promote project commemorating 50 years of Korea and Japan tourism; (Middle East) Accommodate religious and cultural customs of individuals coming from these regions for tourism and create a new inbound market; (Europe and US) Expand tourism advertising and build PR strategies for PyeongChang Winter Olympics

    Raising Awareness of Korean Food through the Milano ExpoUse the Korean Pavilion including the exhibition and restaurant in Expo and utilize cultural events such as Korean-style parties, forums, and performances as a platform to promote Korean food

  • Creating a System to Support International Cultural Exchange and Expanding ODAs

    Strengthening Networks with Developing Countries through Cultural Partnership Initiative(CPI)Invite experts from developing countries to pursue mutual exchange and joint projects in arts and culture, sports, and tourism.

    Supporting Cultural Appreciation in Developing CountriesSend arts and culture volunteer groups; create libraries in developing countries; grant UNESCO King Sejong Literacy Prize; foster Asian arts human resources; and support WIPO and UNESCO trust funds

    Increasing Sports and Tourism Capacities of Developing CountriesInvite and train personals in the field of tourism resources development and tourism; enhance capacity of sports administrators; educate sports leaders; and provide training in Jincheon National Training Center

    Setting Directions for International Cultural ExchangeDrive new policy to promote international exchange in culture and the arts; expand cultural centers overseas and seek its sustainability; strengthen networks with affiliate organizations and local governments through policy discussions; execute training programs and foster international exchange expertise

    Increasing Customized and Local Support in Cultural CentersPlan and execute project in Cultural Centers, reflecting contents and methods customized for each region; support providing network in the relevant country in which the private arts and culture institution or cultural project enters